SmartDreamers Nurture Automation allows users to create sophisticated email and text message flows based on advanced candidate behavioral data. The module works in synergy with the Attract and Convert pillars, creating a streamlined and automated process from the first interaction with the candidate to the import in the ATS.

What makes SD Nurture Automation unique is the vast information that's available when setting up the flows. Unlike a stand-alone CRM, SD covers the entire candidate journey, consolidating the top of the talent acquisition funnel. In addition, the nurture automation flows are aligned with the candidate's behavior, creating meaningful interactions for the candidates in their entire journey.

How it works

In the Audiences (Leads > Audiences) section, you can create lists of contacts as follows:

  • By uploading a list of contacts;

  • Contacts generated from specific forms (forms that are managed via SD);

  • Candidates imported from the ATS (if the ATS integration is enabled).

Next step: in the menu, go to Leads > Automation.

Start creating your first automation flow by giving it a name. We recommend setting up a structure for naming so that afterward, it's easy to search within the automation flows.

You can now start creating the workflow automation. Let's take as an example a simple flow for a landing page (The New York Landing Page), where you want to send a 3 phase email flow to contacts based on the behavior. Here are the steps:

  1. Select the audience (list of contacts)

  2. Ad the first node (select email)

3. Create the email

The email can be custom-built upon request so that the layout is aligned with the branding.

In this node, all contact that will apply will receive the email. When saving the flow, you have the option to send the email to those who already applied.

4. Add a delay node so that the next email is sent after some time.

5. Next, add a "Condition if" node to separate contacts that have opened the email and those who haven't opened the email.

In the "Select criteria" dropdown you have multiple variables that you can select to filter contacts.

Once you've set up up the "Opened email" branch, you can add other filters and branches. If you don't want to add other filters or branches, you need to name the branch where all contacts that are not filtered by the main branch sit (in our example, the branch should be named "not opened" since the first branch filters those who have opened the email).

Your flow filter now splits the contacts between those who have opened the first email and those who have not opened the email.

6. For those who have opened the email you can set up a next, follow-up email. Since these contacts are engaged, you can delay the second email with fewer days than for those who have not opened the email.

7. Once the flow is ready, you can turn on the flow. You will be prompted by a message to select which contacts you want to include.

8. Click activate and the automation flow is live!

Other options available for workflow automation:

  • You can clone actions. This adds speed when creating multiple nodes that are similar but only have a few variables that differ. For example, you want to filter contacts by location. You can create one flow, for one location and then clone for other locations and only change the location. As such, you don't need to create each node from scratch.

  • You can select "go to other action" if you want to easily move contacts to another flow line. This adds versatility in customizing the workflow automation.

  • You can send text messages to candidates

Frequently asked questions:

What happens if a user unsubscribes?

The user will no longer be that part of the flow.

Can users reply to text messages?

No, users can not reply to text messages.

Can I add links in text messages?

Yes, links can be added to the text messages.

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