If you're planning to run advertising campaigns using SmartDreamers, it's important to have all technical specifications at hand to ensure your ads will be successfully launched. Each advertising channel comes with a different set of technical requirements both for visuals and text.

To help you get started, here's everything you need to know about recommended ad sizes and requirements for advertising channels available in SmartDreamers.

Facebook

Ad type

Size

File type

Aspect Ratio

Image Ad

1200x628 px

1080x1080 px

JPG, PNG

1.91:1 to 1:1

Video Ad

at least 720p

MP4, MOV

(see full list here)

4:5, 16:9, 1:1

Carousel Image Ad

at least 1080x1080 px

JPG, PNG

1:1

Carousel Video Ad

at least 1080x1080 px

MP4, MOV

1:1

Additional Requirements

πŸ”Ή Image

  • Maximum File Size: 30 MB

  • Maximum File Size: 30 MB

  • Minimum Width: 600 px

  • Minimum Height: 600 px

  • Other image file types are supported.

πŸ”Ή Video

  • Ratios from 16:9 to 9:16 are supported but may be masked to 4:5. Note that on desktop version of Facebook News Feed, the video will be shown with a 1:1 aspect ratio, which may cause black bars to appear on either side of the video.

  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+

  • Video Duration: 1 second to 241 minutes

  • Maximum File Size: 4 GB

  • Minimum Width: 120 px

  • Minimum Height: 120 px

  • Video Captions: Optional, but recommended

  • Video Sound: Optional, but recommended

✏️ Text Recommendations ( image & video ads)

  • Primary Text: 125 characters

  • Headline: 40 characters

  • Description: 30 characters

Note: Text may exceed the above character limit, however it will be truncated in Facebook.

πŸ”Ή Carousel Image Ad

  • Number of Carousel Cards: 2 to 10

  • Image Maximum File Size: 30 MB

  • Other image file types are supported.

πŸ”Ή Carousel Video Ad

  • Video Maximum File Size: 4 GB

  • Video Duration: 1 second to 240 minutes

✏️ Text Recommendations ( carousel image & video ads)

  • Primary Text: 125 characters

  • Headline: 40 characters

  • Description: 20 characters

πŸ“– Note: Text may exceed the above character limit, however it will be truncated in Facebook.

Instagram

Ad type

Size

File type

Aspect Ratio

Image Ad in Feed

at least 1080x1080 px

JPG, PNG

1:1

Video Ad in Feed

at least 720p

MP4, MOV

1.91:1 to 4:5

Story Image

at least 1080X1920 px

JPG, PNG

9:16

Story Video

at least 1080X1920 px

MP4, MOV

9:16

Carousel Image Ad in Feed

at least 1080x1080 px

JPG, PNG,

1:1

Carousel Video Ad in Feed

at least 1080x1080 px

MP4, MOV

1:1

Image Story Carousel

at least 1080x1920 px

JPG, PNG

9:16

Video Story Carousel

at least 1080x1920 px

MP4, MOV

9:16

Additional Requirements

πŸ”Ή Image Ad in Feed

  • Maximum file size: 30 MB

  • Minimum width: 500 px

πŸ”Ή Video Ad in Feed

  • Video Duration: 1 second to 2 minutes

  • Maximum file size: 30 MB

  • Minimum width: 500 px

πŸ”Ή Carousel Image Ad in Feed

  • Number of Carousel cards: 2 to 10

  • Image maximum file size: 30 MB

πŸ”Ή Carousel Video Ad in Feed

  • Video maximum file size: 4 GB

  • Video duration: 1 second to 60 minutes

✏️ Text Recommendations ( carousel & feed ads)

  • Primary Text: 125 characters

  • Maximum Number of Hashtags: 30

  • Carousel Card headline: 40 characters with spaces

πŸ“– Note: Text may exceed the above character limit, however it will be truncated in Facebook.

πŸ”Ή Story Image

  • Maximum file size: 30 MB

  • Minimum width: 500 px

  • Consider leaving roughly 14% (250 px) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.

  • Copy/Text is not available

πŸ”Ή Story Video

  • Video duration: 15 seconds or less for the full duration of the video

  • Video ads that are longer than 15 seconds will be split into separate Stories cards. Instagram will display either 1, 2, or 3 cards automatically before giving viewers the option to tap Keep Watching to see the remainder of the video. By default, the number of cards automatically displayed before prompting viewers to tap Keep Watching is tailored to each viewer.

  • H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

  • Copy/Text is not available

  • Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.

  • Other video types are supported

πŸ”Ή Image Story Carousel

  • Number of Carousel cards: 2 to 10

  • Image maximum file size: 30 MB

  • Consider leaving roughly 14% (250 pixels) of the top and bottom of the image or video free from text and logos to avoid covering these key elements with the call-to-action.

πŸ”Ή Video Story Carousel

  • Video maximum file size: 4 GB

  • Video duration per card: 1 second to 15 seconds

  • Consider leaving roughly 14% (250 px) of the top and bottom of the image or video free from text and logos to avoid covering these key elements with the call-to-action

LinkedIn

Ad type

Size

File type

Aspect Ratio

Image Ad

1200x628 px

1080x1080 px

JPG, PNG

1:1, 1.91:1

Video Ad

Width: Between 640 and 1920 px

Height: Between 360 and 1920 px

MP4

9:16 and 16:9 or 1:1

Carousel Ad

1080x1080 px

JPG, PNG

1:1

Additional Requirements

πŸ”ΉImage

  • Images less than 400 pixels wide will display as a thumbnail image

  • Maximum file size: 5 MB or smaller

  • Maximum image size is 7680 x 7680 pixels

πŸ”ΉVideo

  • Video length: Three seconds to 30 minutes (most successful video ads are less than 15 seconds long)

  • File size: between 75 KB and 200 MB

  • Frame rate: Less than 30 FPS (frames per second)

  • Layout: horizontal (vertical videos are not supported)

  • Audio: AAC or MPEG4; Less than 64KHz

✏️ Text Recommendations

  • Introductory text: up to 150 characters to avoid truncation ( max 600)

  • Headline: Use up to 70 characters to avoid truncation (200 max characters).

πŸ”Ή Carousel

  • Max file size: 10 MB

  • Max image dimension: 6012x6012 px

✏️ Text Recommendations

  • Headline text for each image card allows a maximum of two lines before being truncated

Google

Ad type

Size

File type

Aspect Ratio

Image

1200x628 px

JPG, PNG

1.91:1

GIF

580x400 px

GIF

-

Additional requirements

πŸ”Ή Image

✏️ Text Recommendations

  • Introductory text: up to 90 characters

  • Headline: up to 30 characters

  • Avoid using symbols, emojis, words written in upper case letters, or repetitive words

πŸ”Ή GIF

  • GIF file size: 150 KB

  • Animations no longer than 30 seconds

  • Frame rates must not exceed 5 frames per second

  • Avoid strobing or flashing effects.

  • Copy/text is not available. Include your text in the image banner instead.

  • HD GIFs are not accepted by Google.

πŸ“– Note: For more detailed specifications on using Google Ads GIFs, check out this best practices article.

YouTube

Ad type

Size

File type

Aspect Ratio

Image

728 x 90 px

JPG, PNG

-

GIF

728 x 90 px

GIF

-

Additional Requirements

πŸ”Ή Image

  • Maximum file size: 150 KB

  • Be sure to include a compelling call-to-action on the banner

πŸ”Ή GIF

  • GIF file size: 150 KB

  • Animations no longer than 30 seconds

  • Frame rates must not exceed 5 frames per second

  • Avoid using strobing or flashing effects.

  • HD GIFs are not accepted by Google.

Reddit

Ad type

Size

File type

Aspect Ratio

Image

1200x628 px

JPG, PNG

-

Video

-

MP4, MOV

1:1, 4:5, 16:9

Additional Specifications

πŸ”Ή Image

  • File size: 3 MB max

πŸ”Ή Video

  • File size: 1 GB max

  • ProRes NOT accepted

  • Length: 0:05 - 0:30 recommended

  • Frame Rate: up to 30 FPS

✏️ Text Recommendations

  • Headline/Post title: 300 characters max

Twitter

Ad type

Size

File type

Aspect Ratio

Image

1200x600 px

PNG, JPG

1.91:1, 16:9

Video

at least 640x360 px

at least 600 x 600 px

MP4, MOV

1:1 (recommended)

Additional Specifications

πŸ”Ή Video

  • Video length: Recommended 15 seconds or less. Max 2 minutes and 20 seconds.

  • Frame rate recommendation: 29.97 FPS or 30 FPS.

  • Video codec recommendation: h264, baseline, main or high profile with a 4:2:0 color space

  • Video bitrate recommendation: 6,000 - 10,000k (recommended 6,000k) for 1080p & 5,000k - 8,000k (recommended 5,000k) for 720p

✏️ Text Recommendations ( image & video ads)

  • Tweet copy: 280 characters

Snapchat

Ad type

Size

File type

Aspect Ratio

Image/Video Ad

1080x1920 px

JPG, PNG

MP4, MOV

9:16

Additional Specifications

πŸ”Ή Video

  • Video length: 3 to 180 seconds

  • File size: 1 GB or less

  • Audio: 16 or 24 bit only; 192 minimum kbps; PCM or AAC codec;

πŸ”Ή Image

  • File size: 5 MB or less

πŸ”Ή Headline

  • Up to 34 characters with spaces

Quora

Ad type

Size

File type

Aspect Ratio

Image Ad

1200x628 px

JPG, PNG

-

Additional Specifications

✏️ Text Recommendations

  • Headline: 65 characters maximum

  • Body: 105 characters maximum

  • Avoid unnecessary capitalization

Yahoo!

Ad type

Size

File type

Aspect Ratio

Image

1200x628 px

627x627 px

JPG, PNG

1.91:1 or 1:1

Additional Specifications

πŸ”Ή Image

  • File Size Max: 2 MB

  • Larger images may be submitted as long as they maintain the 1.91:1 aspect ratio

✏️ Text Recommendations

  • Headline: 50 characters with spaces

  • Description: 150 characters with spaces

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