If you're planning to run advertising campaigns using SmartDreamers, it's important to have all technical specifications at hand to ensure your ads will be successfully launched. Each advertising channel comes with a different set of technical requirements both for visuals and text.
To help you get started, here's everything you need to know about recommended ad sizes and requirements for advertising channels available in SmartDreamers.
Ad type | Size | File type | Aspect Ratio |
Image Ad | 1200x628 px 1080x1080 px | JPG, PNG
| 1.91:1 to 1:1 |
Video Ad | at least 720p | MP4, MOV (see full list here) | 4:5, 16:9, 1:1 |
Carousel Image Ad | at least 1080x1080 px | JPG, PNG
| 1:1 |
Carousel Video Ad | at least 1080x1080 px | MP4, MOV | 1:1 |
Additional Requirements
🔹 Image
Maximum File Size: 30 MB
Maximum File Size: 30 MB
Minimum Width: 600 px
Minimum Height: 600 px
Other image file types are supported.
🔹 Video
Ratios from 16:9 to 9:16 are supported but could be masked to 4:5. Note that on the desktop version of Facebook News Feed, the video will be shown with a 1:1 aspect ratio, which may cause black bars to appear on either side of the video.
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps+
Video Duration: 1 second to 241 minutes
Maximum File Size: 4 GB
Minimum Width: 120 px
Minimum Height: 120 px
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
✏️ Text Recommendations ( image & video ads)
Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters
Note: Text may exceed the above character limit, however, it will be truncated on Facebook.
🔹 Carousel Image Ad
Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30 MB
Other image file types are supported.
🔹 Carousel Video Ad
Video Maximum File Size: 4 GB
Video Duration: 1 second to 240 minutes
✏️ Text Recommendations ( carousel image & video ads)
Primary Text: 125 characters
Headline: 40 characters
Description: 20 characters
📖 Note: Text may exceed the above character limit; however, it will be truncated on Facebook.
Ad type | Size | File type | Aspect Ratio |
Image Ad in Feed | at least 1080x1080 px | JPG, PNG | 1:1 |
Video Ad in Feed | at least 720p | MP4, MOV | 1.91:1 to 4:5 |
Story Image | at least 1080X1920 px | JPG, PNG | 9:16 |
Story Video | at least 1080X1920 px | MP4, MOV | 9:16 |
Carousel Image Ad in Feed | at least 1080x1080 px | JPG, PNG,
| 1:1 |
Carousel Video Ad in Feed | at least 1080x1080 px | MP4, MOV | 1:1 |
Image Story Carousel | at least 1080x1920 px | JPG, PNG | 9:16 |
Video Story Carousel | at least 1080x1920 px | MP4, MOV | 9:16 |
Additional Requirements
🔹 Image Ad in Feed
Maximum file size: 30 MB
Minimum width: 500 px
🔹 Video Ad in Feed
Video Duration: 1 second to 2 minutes
Maximum file size: 30 MB
Minimum width: 500 px
🔹 Carousel Image Ad in Feed
Number of Carousel cards: 2 to 10
Image maximum file size: 30 MB
🔹 Carousel Video Ad in Feed
Video maximum file size: 4 GB
Video duration: 1 second to 60 minutes
✏️ Text Recommendations ( carousel & feed ads)
Primary Text: 125 characters
Maximum Number of Hashtags: 30
Carousel Card headline: 40 characters with spaces
📖 Note: Text may exceed the above character limit; however, it will be truncated on Facebook.
🔹 Story Image
Maximum file size: 30 MB
Minimum width: 500 px
Consider leaving roughly 14% (250 px) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.
Copy/Text is not available
🔹 Story Video
Video duration: 15 seconds or less for the full duration of the video
Video ads that are longer than 15 seconds will be split into separate Stories cards. Instagram will display either 1, 2, or 3 cards automatically before giving viewers the option to tap Keep Watching to see the remainder of the video. By default, the number of cards automatically displayed before prompting viewers to tap Keep Watching is tailored to each viewer.
H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+;
Copy/Text is not available;
Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action;
Other video types are supported.
🔹 Image Story Carousel
Number of Carousel cards: 2 to 10
Image maximum file size: 30 MB
Consider leaving roughly 14% (250 pixels) of the top and bottom of the image or video free from text and logos to avoid covering these key elements with the call-to-action.
🔹 Video Story Carousel
Video maximum file size: 4 GB
Video duration per card: 1 second to 15 seconds
Consider leaving roughly 14% (250 px) of the top and bottom of the image or video free from text and logos to avoid covering these key elements with the call-to-action
Ad type | Size | File type | Aspect Ratio |
Image Ad | 1200x628 px 1080x1080 px | JPG, PNG | 1:1, 1.91:1 |
Video Ad | Width: Between 640 and 1920 px Height: Between 360 and 1920 px | MP4 | 9:16 and 16:9 or 1:1 |
Carousel Ad | 1080x1080 px | JPG, PNG | 1:1 |
Additional Requirements
🔹Image
Images less than 400 pixels wide will display as a thumbnail image
Maximum file size: 5 MB or smaller
Maximum image size is 7680 x 7680 pixels
🔹Video
Video length: Three seconds to 30 minutes (most successful video ads are less than 15 seconds long)
File size: between 75 KB and 200 MB
Frame rate: Less than 30 FPS (frames per second)
Layout: horizontal (vertical videos are not supported)
Audio: AAC or MPEG4; Less than 64KHz
✏️ Text Recommendations
Introductory text: up to 150 characters to avoid truncation ( max 600)
Headline: Use up to 70 characters to avoid truncation (200 max characters).
🔹 Carousel
Max file size: 10 MB
Max image dimension: 6012x6012 px
✏️ Text Recommendations
Headline text for each image card allows a maximum of two lines before being truncated
Ad type | Size | File type | Aspect Ratio |
Image | 1200x628 px | JPG, PNG | 1.91:1
|
GIF | 580x400 px | GIF | - |
Additional requirements
🔹 Image
✏️ Text Recommendations
Introductory text: up to 90 characters
Headline: up to 30 characters
Avoid using symbols, emojis, words written in upper case letters, or repetitive words
🔹 GIF
GIF file size: 150 KB
Animations no longer than 30 seconds
Frame rates must not exceed 5 frames per second
Avoid strobing or flashing effects.
Copy/text is not available. Include your text in the image banner instead.
HD GIFs are not accepted by Google.
📖 Note: For more detailed specifications on using Google Ads GIFs, check out this best practices article.
YouTube
Ad type | Size | File type | Aspect Ratio |
Image | 728 x 90 px | JPG, PNG | - |
GIF | 728 x 90 px | GIF | - |
Additional Requirements
🔹 Image
Maximum file size: 150 KB
Be sure to include a compelling call-to-action on the banner
🔹 GIF
GIF file size: 150 KB
Animations no longer than 30 seconds
Frame rates must not exceed five frames per second
Avoid using strobing or flashing effects.
HD GIFs are not accepted by Google.
Ad type | Size | File type | Aspect Ratio |
Image | 1200x628 px | JPG, PNG | - |
Video | - | MP4, MOV | 1:1, 4:5, 16:9 |
Additional Specifications
🔹 Image
File size: 3 MB max
🔹 Video
File size: 1 GB max
ProRes NOT accepted
Length: 0:05 - 0:30 recommended
Frame Rate: up to 30 FPS
✏️ Text Recommendations
Headline/Post title: 300 characters max
Ad type | Size | File type | Aspect Ratio |
Image | 1200x628 px | PNG, JPG | 1.91:1, 16:9 |
Video | at least 640x360 px at least 600 x 600 px | MP4, MOV | 1:1 (recommended) |
Additional Specifications
🔹 Video
Video length: Recommended 15 seconds or less. Max 2 minutes and 20 seconds.
Frame rate recommendation: 29.97 FPS or 30 FPS.
Video codec recommendation: h264, baseline, main or high profile with a 4:2:0 color space
Video bitrate recommendation: 6,000 - 10,000k (recommended 6,000k) for 1080p & 5,000k - 8,000k (recommended 5,000k) for 720p
✏️ Text Recommendations ( image & video ads)
Tweet copy: 280 characters
Snapchat
Ad type | Size | File type | Aspect Ratio |
Image/Video Ad | 1080x1920 px | JPG, PNG MP4, MOV | 9:16 |
Additional Specifications
🔹 Video
Video length: 3 to 180 seconds
File size: 1 GB or less
Audio: 16 or 24 bit only; 192 minimum kbps; PCM or AAC codec;
🔹 Image
File size: 5 MB or less
🔹 Headline
Up to 34 characters with spaces
Quora
Ad type | Size | File type | Aspect Ratio |
Image Ad | 1200x628 px | JPG, PNG | - |
Additional Specifications
✏️ Text Recommendations
Headline: 65 characters maximum
Body: 105 characters maximum
Avoid unnecessary capitalization
Yahoo!
Ad type | Size | File type | Aspect Ratio |
Image | 1200x628 px 627x627 px | JPG, PNG | 1.91:1 or 1:1 |
Additional Specifications
🔹 Image
File Size Max: 2 MB
Larger images may be submitted as long as they maintain the 1.91:1 aspect ratio
✏️ Text Recommendations
Headline: 50 characters with spaces
Description: 150 characters with spaces