The Reports module is a complex and comprehensive analytics tool and is available from the Top Menu.

This module is designed to cater to metrics imported from or related to your:

  • Campaigns (launched through the SmartDreamers Campaign Editor) - this feature also uses metrics obtained through Pixel Tracking;
  • Career Page - to access this feature you would first have to connect your analytics account; this would import all relevant data related to your career page from the analytics tool in use and into the platform, as detailed below. 

Career Page

The Career Page tab can only be accessed if the connection with the client's Google Analytics account has been established. For more information on the integration steps and access, please read the following article

Data structured under the Career Page tab in the Reports module is related to the performance of the company's career page, giving users crucial insights into the strength of the company's employer brand and the performance and impact of the SmartDreamers campaigns through the following metrics: bounce rate, pages per session, demographics, device used, discovering what landing pages are used as a gateway to your website, etc. 

The aim of the Career Page tab is to offer a complete overview of the traffic sources and mediums involved, as you will see detailed in this article.

The information available could be filtered by a specific time slot, offering a lot of flexibility in building and exporting your reports as granular as needed.

Time Filter 

Users can choose between manually selecting a start/ end date from the calendar below, or choosing an interval as showcased in the right hand side (last week, month, last 2/3 months, last 6 months and last year).
The time filter function is automatically set to All time, this would display all historical data available in your account.

Note: Whatever is chosen for the Time Filter will impact all data displayed.

The Career Page tab is organized under the following two sections: 

  • Chart - fully customizable visual representation (user has the ability to choose the evolution of one or two metrics to be displayed);
  • Bidimensional Table - all the selected data is displayed under the chosen columns, allowing the user to export the information via CSV format.


This feature allows users to opt between having one or two sets of metrics displayed in the same chart, to better compare trends and establish a correlation between whatever data sets are chosen, in the specified time frame.

When choosing metrics from both drop down lists, the chart will exhibit each set with a different color. By hovering over a certain point, the actual numbers of that specific day will be presented for both data sets, as could be seen below.

The X axis will always show the time frame, as chosen, while the Y axis will show the numbers specific to whatever metrics are selected. 

Metrics available for both drop down lists:

  • New Users: the number of first-time users during the selected date range;
  • Users: users who have initiated at least one session during the date range; 
  • Sessions: total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc;
  • Applies: number of applies registered through the Successful Application Goal defined in your Analytics Tool;
  • Demographics: this option will open an interactive map showcasing the number of applies per selected location. 

Note: By choosing Demographics in the graph, you will not be able to select a second set of metrics. 


The information showcased in the table is organized under the following two dimensions:

  • Campaigns: created within the SmartDreamers platform, as well as the names of your Google Ads campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your Campaign Manager or Search Ads 360 campaigns if you have linked those Google Marketing Platform advertising accounts to Analytics;
  • Landing Pages: the pages through which visitors entered your site;
  • Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral);
  • Sources: the origin of your traffic, such as a search engine (for example, google) or a domain (;
  • Countries: the country from which the session originated;
  • Cities: the city from which the session originated;
  • Device Types: metrics split by type of device: Desktop, Tablet, or Mobile;
  • Ages: metrics split by age groups (ie. 18-24, 25-34, 35-44, 45-54, 55-64, 65+);
  • Medium/Source: Medium/ Source is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic,, etc;
  • Continents: the continent from which the session originated. (ie. Europe, Americas, Asia, Africa, Oceania);
  • Languages: the language settings in your users' browsers.

Users can always add granularity to the displayed data by selecting elements from the second listing, as could be seen below:

By selecting a second dimension, all metrics displayed from this second listing will be broken down according to the first classification or data set chosen in the first one. In the example above, device type is organized and displayed by Sources: number of users with mobile, desktop or tablet devices for each sources registered. 

Note: The first row in the table will always showcase the total number associated with each metric, irrespective of having one or two dimensions.

The table could be further customized by choosing the Columns that need to be displayed (this structure will be kept when choosing to export the data in question):

  • Users: users who have initiated at least one session during the date range;
  • Sessions: total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc;
  • New Users: the number of first-time users during the selected date range;
  • Pages/ Session: the average number of pages viewed during a session. Repeated views of a single page are counted;
  • Average Session Duration: the average length of a Session.;
  • Applies (Goal Completion): number of successful applications (defined as a goal in GA);
  • Applies (Goal Conversion Rate): the percentage of visits that resulted in a conversion to the goal;
  • Bounce rate: the percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.

Note: All the above metrics have the percentage calculated as opposed to the total values reported through the Analytics tool.

Other functions available through the Table interface are Export Data and Search:

  • Export data - your table configuration and data will be automatically exported as a CSV file;
  • Search  - allows users to search for specific projects, campaigns, ads or channels in the first column or dimension
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