Facebook

๐Ÿ‘‰๐Ÿป Image Adsย 

  • File Size โ€“ 1200 x 628 pixel or 1080 x 1080 pixels;
  • Aspect Ratio โ€“ 1.91:1 or 1:1;
  • Image Format: .PNG (recommended), JPG.

Copy:

  • Text โ€“ 90 characters;
  • Headline โ€“ 25 characters;
  • Link Description โ€“ 30 characters.

Other Recommendations โ€“ text must occupy maximum 25% of the image space. It could also be absent altogether.ย 

๐Ÿ‘‰๐Ÿป Video Ads

  • File Size โ€“ 2.3 GB maximum;
  • Aspect Ratio โ€” 16:9;
  • Video Format โ€“ recommended: .MOV, .MP4 or GIF (see full list here)
  • Resolution โ€“ 720p at minimum;
  • Length โ€“ Maximum 120 minutes; Recommended run time 15 to 30 sec;
  • Thumbnail Image โ€“ 1,200 x 675 pixels, 16.9 ratio;
  • Caption โ€“ 2,200 characters maximum.

Copy:

  • Text โ€“ 90 characters;
  • Headline โ€“ 25 characters;
  • Link Description โ€“ 30 characters.

TIP: Video is typically the cheapest of all the ad types on Facebook; Facebook is geared heavily towards video and is trying to encourage advertisers to use it as much as possible.

Instagram

๐Ÿ‘‰๐Ÿป Image Ads - Feed

  • Size โ€“ Recommended: 1080 x 1080, but it also works with Facebook size - 1,200 x 628 pixels;
  • Ratio โ€“ 1:1;
  • Image Format: Recommended: .PNG. Also works with .JPG;
  • Max. File Size: 30 MB;

Other Recommendations โ€“ text must occupy maximum 25% of the image space. It could also be absent altogether.ย 

Copy:

  • Text โ€“ up to 125 characters;
  • Headline โ€“ 25 characters;
  • Link Description โ€“ 30 characters.

๐Ÿ‘‰๐Ÿป Image Ads - Storyย 

  • Size โ€“ Recommended: 1080 x 1920; minimum resolution: 600 x 1067;
  • Ratio โ€“ 9:16 (full screen vertical);
  • Image format: Recommended: .PNG. Also works with .JPG;
  • Max. File Size: 30 MB;
  • Photo Content: visible for 5 seconds.

Other Recommendations โ€“ text must occupy maximum 25% of the image space. It could also be absent altogether.ย 

Copy: not currently available. Any text must be part of the image file.

๐Ÿ‘‰๐Ÿป Video Ads - Feed

  • Recommended Video Resolution: 600 x 600 pixels (square) or 600 x 315 pixels (landscape);
  • Ratio - 1:1 (square) or 1.9:1 (landscape);
  • Minimum Resolution: 600 x 600 pixels;
  • Maximum Resolution: 1080 x 1080 pixels;
  • Length - Minimum 3 seconds, maximum 60 seconds;
  • Maximum Size: 4GB;
  • Frame Rate: 30fps max;
  • File Type: .MP4 container.

Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan.

Audio: Stereo AAC audio compression, 128kbps + preferred.

Copy: up to 125 characters.

๐Ÿ‘‰๐Ÿป Video Ads - Story

  • Ratio - 9:16 (full screen vertical);
  • Resolution: Recommended: 1080 x 1920, minimum 600 x 1067;
  • File Types: .MP4 or .MOV;
  • Max. Video Size: 4GB;
  • Length: maximum 15 seconds;
  • Recommended Video Codecs: h.264, VP8;
  • Recommended Audio Codecs: AAC, Vorbis;

Caption: not currently available. Any text must be part of the image file

Snapchat

  • Resolution: 1080 x 1920 (image must use the entire canvas) 150px margin on top and bottom, 64px margin on each side;
  • Ratio - 9:16;
  • Length: Maximum 10 seconds, Recommended: 4-7 seconds;
  • Maximum file size: 32 MB;
  • File type: .MP4 or .MOV file;
  • Video code: H.264 encoded;
  • Audio code: Audio 2 channels; PCM or AAC codec 192 minimum kbps 16 or 24 bit only 48 KHz sample rate.

Copy:ย 

  • not available

Snapchat Ads Restrictions

  • Snap Ads are not allowed to have borders of any kind;
  • Ads imitating organic Snaps or tools are not allowed (i.e. doodles or Snap style fonts);
  • CTAs involving sharing or screen shots are prohibited;
  • Silent or still Snap Video Ads are restricted (i.e. must include sound);
  • Overly-complicated URLs are not allowed;
  • Use of Snapchat branding is prohibited;
  • Content must be approved for audience ages 13 and up;
  • Snap Ad creative must vary if running multiple ads.

LinkedIn

๐Ÿ‘‰๐Ÿป Image Ads

  • Size - 1200 x 627 pixels (minimum 400 px width)ย 
  • Ratio - Recommended 1.91:1;
  • Size - Maximum 5MB;
  • Image format - ย .PNG (recommended), .JPG. GIFs are not accepted.ย 

Copy:ย 

  • 600 characters BUT itโ€™s recommended to keep it to 150. Whatever is more than that risks to be truncated across most mobile devices and on desktop it will be hidden under a โ€œsee moreโ€ฆโ€ button.ย 

๐Ÿ‘‰๐Ÿป Video Ads

  • Length - 3 seconds to 30 minutes (Tip: most successful video ads are less than 15 seconds long);
  • Layout - horizontal (vertical videos are not supported);
  • File Size -between 75KB and 200MB;
  • File Format: MP4;
  • Resolution - Width: 480-1920px, inclusive, Height: 360-1080px, inclusive;
  • Ratio - ย between 1:1 (1) and 16:9 (1.78);
  • Frame Rate: 30 FPS (frames per second) or less
  • Audio Format - AAC or MPEG4;
  • Audio Size - less than 64KHz.

Mentions:ย 

  • Supported example 1920x1080 (pixels are supported and aspect ratio, 1.78, supported).
  • Unsupported example: 1920x1000 (pixels are supported but aspect ratio, 1.92, not supported)

Copy:ย 

  • Headline - 200, recommended to keep your headline to 70 characters to avoid truncation on most devices;
  • Caption - 600 characters BUT itโ€™s recommended to keep it up to 150. Whatever exceeds that limit ย risks to be truncated across most mobile devices and on desktop it will be hidden under a โ€œsee moreโ€ฆโ€ button.ย 

Google

  • Size - 1200 x 628 pixels;
  • Ratio - 1.91:1;
  • Format - .PNG recommended.

Youtube

  • Size - 728 x 90 pixels;
  • Ratio - 8:1;
  • Format - .PNG recommended.

Copy:ย 

  • not available. Any text must be part of the image file.

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